Originally posted on September 18, 2025 @ 7:57 AM
Meta AI Smart Glasses: Meta is expected to reveal its newest AI-powered glasses, called Hypernova, at its developer event this week. Analysts at HSBC say this move could help Meta gain an early lead in a market that’s still in its early stages. Rivals including Apple, Samsung, and Amazon are preparing their own smart glasses for release in the near future. Meta Platforms is betting big on artificial intelligence-driven smart glasses as it searches for new ways to grow. Some Wall Street analysts believe the company could establish itself as one of the first major players in a category of devices that could eventually rival today’s smartphones.
Meta AI Smart Glasses: New Focus for Meta
CEO Mark Zuckerberg is widely expected to showcase the new Hypernova glasses during Meta’s annual Connect developer conference this week. The product marks a shift in strategy. Instead of focusing only on virtual reality headsets, Meta is putting more energy into wearable AI devices.
The move comes after a strong year for the company’s current Ray-Ban smart glasses, which saw sales more than triple in the first half of 2024 compared with the same period last year. Developed in partnership with EssilorLuxottica, the parent company of Ray-Ban and Oakley, the new Hypernova glasses are designed to extend Meta’s reach in the consumer tech space.
Meta AI Smart Glasses: The Race for Smart Glasses
Meta isn’t the only company chasing this opportunity. Apple, Samsung, and Amazon are all expected to release smart glasses over the next few years, adding momentum to what could become one of the next big shifts in personal technology.
Mark Zuckerberg has already described AI glasses as a major opportunity, calling them the most likely way people will integrate “superintelligence” into their daily lives.
Analysts Weigh In
HSBC analysts led by Nicolas Cote-Collision are optimistic, saying smart glasses could become “a core computing platform for decades to come.” But there are concerns too. Some experts point out that today’s smart glasses still can’t match the functions of smartphones. Analysts at Bank of America have also warned that the Hypernova’s expected $800 price tag might be a barrier for mass adoption. Still, they noted it could attract tech enthusiasts and early adopters, creating a bridge to mainstream consumers.
